My recent "research" has driven me farther and farther back into the darkest corners of walk-in coolers all over town. As most people know the good stuff's up front, leaving a veritable showroom of bottom shelf gutter runoff to choose from in the back. For those who value quantity over quality, look no further as most cases in this section of the store can be taken home for less than $10. They probably won't taste good, but they will most certainly get you drunk.
Trying to pace myself on the awful, it was only natural that I'd be drawn to the box with the awards on it. Enter Old Milwaukee Light, apparently one of the finer beers available, winner of the gold medal in the American-Style Light Lager category of the 2008 World Beer Cup over such other notables as Lone Star Light and Natural Light. Apparently Week-old Coffee and Dirty Bathwater didn't compete this year.
All funnies aside I have to admit that this beer wasn't really that bad. Really. I don't expect it to replace my beloved Miller High Life as the every day go-to beer of the summer, but there might actually come a day when I buy this one again. If you bother with a glass you're likely in for a surprise. Visually, it had all the things folks usually look for in a beer: thick, lingering off-white head with a surprising amount of web-like lacing that was present from start to finish. The taste was not overpowering but certainly more flavorful than most other catchy-labeled macro swill. No real hop presence or alcohol bitterness. In fact, it tastes about like you'd expect: slightly sweet with light malt flavors and a mild bitter finish. Just don't smell it. Please. Don't. Smell. It. Trust me.
So there it is. Next time you're tailgating, mowing the lawn or just in one of those quantity over quality kind of moods, give it a shot. The price is hard to beat and if you generally find yourself reaching for bottles of Bud/Miller/Coors Light, you may be surprised to find you actually enjoy beer-flavored beer. And if your friends give you shit, point to the Gold Medal on the can and keep drinking.